Ed Lozano Guitarist

Musician, Author, Content Producer, Curriculum Specialist

Music Instruction Books & Folios

I started as Junior Music Editor (1993) for a major music publisher where I was promoted to Senior Music Editor (1996), Publications Director Latin Division (2001) and, finally, to Managing Editor (2003). I’ve also written articles and reviews for magazines, published 14 music instruction methods and served as a ghost writer for over 70 folios. On this page you’ll find some of the projects that I’ve had the privilege of working on.

My Successes
Founded Spanish-language division which accounted for $100K+ of yearly revenue
Supervised three line editors and team of freelancers
Created and maintained heavy production schedule
Successfully increased production by 30%
Acquired authors and talent, and negotiated terms of agreement
Created, developed, produced, and supervised over 800 book, CD, and DVD projects
Provided copy editing for catalog and promotional newsletters
Evaluated commerciality and integrity of product submissions intended for distribution
Produced and scripted instructional DVDs
Successfully created Guitar Deck Series which sells in excess of 250K units per year

Music Publishing Experience

Many artist-related folios need to be developed in cooperation with their management companies and I have acted as the liaison between the artists’ representatives, Music Sales, and the team of transcribers/arrangers.

Working with artists to maintain the integrity of the written archive of their work was the primary purpose of my role working with them. In addition, maintaining the commerciality of the work to appeal to the widest audience was a major concern and creating a balance between the two proved to be a challenging task.

Developed Latin Division
¡Aprende Ya! series
Interviewed Authors
Edited 15 Book series
Researched P.D. songs from Latin America
Authored 3 Titles
Produced 2 DVDs based on series

Acquired Spanish Authors
Primer Nivel series
Written entirely in Spanish
Consulted Author
Edited each title
16 Book/CD titles
Produced/Engineered accompanying CDs

Created Innovative Products
The Decks offer a new opportunity to reintroduce best-selling ideas. Each deck fans out for easy use.
The Gig Bag series at 256 pages with a comb-binding fit perfectly in a gig bag and on a music stand.

Pro Music and Tech Books
The Pro & Quick Start series were developed in cooperation with Steinberg Press and Music Sales.
As the series titles suggest Pro Start was developed for experienced digital audio musicians and Quick Start was added as an introduction to those new to computers and music.